The AURORA project will take part in the technical workshop on “Public perception and business models” in Brussels on November 14, 2023. The joint event, organised by the Carbon Capture, Utilisation and Storage (CCUS) & Alternative Fuels Horizon 2020/Horizon Europe CLUSTER projects CLEANKER, CaLby2030 project, HERCCULES project and eCOCO2, will bring together more than 20 projects on CCUS.

This event is supported by CINEA – European Climate, Infrastructure and Environment Executive Agency.


Public perception and business models are key to enabling innovative technologies, guiding the decisions of the policymakers at national and European Commission levels. In addition, more and more Horizon calls require these two aspects to be dealt with in relation to the technology that will be developed in the project.

With more than 20 selected Horizon projects and more than 50 key stakeholders involved in the audience, this joint workshop represents a unique opportunity to strongly impact both on the activities still to be implemented by the ongoing projects and the design of new projects at higher TRL (close to commercial scale). Bringing together stakeholders from various technical projects will provide an excellent networking opportunity for policymakers, building relationships with industry experts, project representatives, investors and policy makers, thus facilitating collaboration, knowledge sharing, and future partnerships.

    What is expected:

    • a very high resonance at European level;
    • learning together to prevent certain phenomena that could occur at different territorial scales and facilitate open dialogue and engagement;
    • gain valuable knowledge about successful strategies, challenges faced, and lessons learned in managing real-world examples of R&I projects;

    Public perception:

      • gain insights into the factors influencing public perception, allowing policymakers to design policies that are more effective, well-received, and aligned with public expectations;
      • better understanding of perceived risks and potential conflicts related to public perception, enabling policymakers to proactively mitigate and manage such challenges;
      • inspire policymakers to explore innovative approaches and adapt policies to identify emerging trends, evaluate policy effectiveness, and to make necessary adjustments to better align with public expectations;
      • demonstrate a commitment to understanding public perception and addressing concerns.
      • Business models:
        • provide investors with a platform to explore and identify potential investment opportunities in innovative technologies;
        • gain insights into emerging markets, disruptive technologies, and high-growth sectors, allowing them to make informed investment decisions;